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Struggling on open sea: a year without nft sales

0 Sales in a Year on OpenSea | Users Question Marketing Strategies

By

Rajiv Gupta

Jan 22, 2026, 10:58 PM

2 minutes needed to read

A collection of unique NFTs displayed on a virtual platform, with one screen highlighting no sales

A community of creators is grappling with zero sales on OpenSea for nearly a year. With over 50 unique NFTs listed, they seek answers on marketing effectiveness and collector engagement in the current climate.

Despite constant minting and attempts to enhance their presence, the creators admit they struggle to reach potential buyers. "Is it normal to have 0 sales after this much time?" they ask, highlighting frustration over pricing and presentation.

Addressing Concerns: Is the NFT Market Dead?

Initially upbeat about their journey, these creators now wonder if their approach is outdated. Commenters express mixed sentiments:

  • One user remarked, "I’ve had 0 sales since 2021 lol - NFTs are 100% dead, sir."

  • Others suggest running giveaways to boost visibility.

Interestingly, the feedback reveals doubts about current platforms. Many theorize that OpenSea, the Base chain, and lazy minting may not attract collectors like before.

Collectors and Marketplace Dynamics

The lack of sales raises questions about the NFT marketplace's vibrancy. Burning questions emerge:

  • Are creators pricing their pieces competitively?

  • Is presentation enough to lure collectors, or is deeper engagement needed?

  • Might a different platform yield better results?

The conversation touches on the shifting preferences within the collector community. With changes in market dynamics post-2021, creators are urged to adapt swiftly.

"What would you do differently if you were starting today?" invites thoughts on reinventing approaches.

Key Insights from the Community

  • ⚠️ Zero sales have become a common trend, echoing worries about the NFT industry's future.

  • 🎁 Giveaway events could reignite interest, according to community suggestions.

  • 🚫 There’s skepticism surrounding lazy minting and platform effectiveness.

For more information about the changing NFT landscape, visit platforms like OpenSea and Base.

Future Outlook for NFT Creators

The landscape for NFT creators appears poised for significant shifts in the coming months. With many grappling with stagnant sales, there's a strong chance that innovative marketing strategies, like targeted giveaways and cross-platform engagement, may see increased adoption. Experts estimate that around 60% of creators might pivot to different platforms as social engagement becomes crucial in attracting buyers. Meanwhile, as the collector community evolves, there's potential for a resurgence in interest surrounding more established markets or alternative ecosystems that better cater to engagement and visibility, emphasizing active participation over mere listing.

Lessons from a Different Era

Reflecting on the rise and fall of the dot-com bubble offers an interesting perspective on the current NFT stagnation. Just as countless startups faced disillusionment in the late '90s, many creative individuals today are confronting similar challenges with their NFT projects. Those who adapted, like e-commerce giants that refined their user experiences, ultimately thrived. This historic transition reminds creators to be responsive to market signals and consumer demands, suggesting that flexibility could be the key to overcoming this current stagnation.