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Jp morgan under fire: the bitcoin treasuries boycott

JPMorgan's Shift on Bitcoin Treasuries | Major Indexes Face Boycott Drama

By

Tunde Adebayo

Nov 26, 2025, 07:18 PM

2 minutes needed to read

JPMorgan office building with a Bitcoin logo and stock market graphs showing decline

Recent moves by JPMorgan have sparked a heated debate over Bitcoin treasuries and their potential exclusion from major equity indexes. The controversy centers on MSCI's proposal that could classify Bitcoin treasury companies as investment funds instead of companies, raising significant concerns in the financial community.

The MSCI Proposal and Its Implications

In a surprising twist, MSCI seeks to exclude firms holding over 50% of their assets in digital currencies from its indexes. This decision could lead to passive fund outflows estimated at $8.8 billion, according to JPMorgan's analysis. The critique from people in the crypto space emphasizes that this measure could misclassify Bitcoin treasuries, shifting exposure from corporate treasuries to regulated ETFs.

"The index is supposed to be for companies, not funds," argued one commentator.

Bitcoin Exposure and the Corporate Landscape

With this proposal, Bitcoin treasuries could find themselves at the mercy of traditional asset classification. The implications range from reduced liquidity in the Bitcoin market to redefined ownership dynamics concerning digital assets.

While some voices suggest that this is part of a strategy by JPMorgan to suppress Bitcoin prices and increase their holdings, many industry watchers see it as indicative of broader tensions around Bitcoin's role in traditional financial portfolios.

Reflecting on Market Sentiment

The discussions reveal various perspectives:

  • Many assert the need for Bitcoin treasuries to be categorized correctly as funds rather than profit-driven companies.

  • Some believe JPMorgan aims to leverage this situation for profit, hinting at premeditated market maneuvers.

  • Others highlight a historical context of banks feeling pressured to adapt their stances on cryptocurrencies amidst increasing popularity.

Key Insights

  • πŸͺ™ $8.8 billion at risk: JPMorgan estimates this potential outflow if other indexes adopt similar exclusion rules.

  • 🚫 A push for clarity: "This sets a dangerous precedent" - a top comment reflects concerns over regulatory classifications.

  • πŸ‘₯ User backlash: Many express frustration over perceived manipulation in the crypto market.

As this developing story unfolds, people's sentiment indicates substantial concern about the future integration of Bitcoin within mainstream financial systems. It's a topic that will likely continue to generate debate and demands for clearer regulations.

The Road Ahead for Bitcoin Treasuries

There’s a strong chance that JPMorgan's move will prompt other financial institutions to reevaluate their assessments of Bitcoin treasuries. As the conversation around the MSCI proposal grows, experts estimate around 70% likelihood that more firms may support similar exclusion criteria, which could lead to a major shift in Bitcoin’s market dynamics. If these developments play out, we might see a significant investment withdrawal affecting crypto markets in the near term, potentially lowering Bitcoin prices. Conversely, the pressure on regulators to clarify classifications for digital assets will likely intensify, suggesting that some financial players could pivot strategies to align with evolving guidelines.

Echoes of the Dot-Com Era

A less obvious but intriguing parallel can be drawn to the dot-com boom of the late 1990s. Back then, tech companies faced critical decisions about how to classify and present themselves, dealing with scrutiny and skepticism from traditional investors. Similar to Bitcoin treasuries today, many of these firms were seen as risky due to their unconventional business models. Ultimately, some capitalized on the turmoil by adjusting their paths to gain legitimacy, leading to robust returns when tech was embraced by mainstream finance. This moment in history serves as a reminder that current controversies could pave the way for digital currencies to find their rightful place within established financial constructs.